MADE IN JAPAN
XR PROJECT

NEXT GLOBAL IP FROM JAPAN

Official X
Made in Japan Sausage XR, the first XR game development program, produced by G-SMASH

XR games by students and emerging creators.From first idea to finished title—and worldwide release.

CREATE WHAT THE WORLDHAS NEVER SEEN

DEVELOPMENT CAMP / 2026Made in Japan Sausage XR Project
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01 — ABOUT

Beyond theprototype.

Demo Day is not the finish line.We stay with you until the moment your game reaches players around the world.

This hands-on XR game development program connects Japan’s distinctive culture and ideas with global knowledge and professionals. Together with Japan’s next generation of creators, we aim to build the next global IP.

PARTICIPATION FEE¥0

Focus on making, not the cost

FINALISTS8TEAMS

Selected after the hackathon

DEVELOPMENT SUPPORT¥500KVALUE / TEAM

Environment, equipment, camp, and mentoring

02 — SUPPORT

Everything to build.Everything to launch.

PROGRAM SUPPORTSelected teams receive end-to-end support—from development and promotion to global distribution.

PROGRAM SUPPORT

Program support overview covering free participation, development support, XR equipment, mentoring, global marketing, and store submission support
01

Free Entry & ¥500K in Development Support

Finalist teams receive equipment, access to the development camp, a dedicated development environment, and expert mentoring.

02

XR Development Environment & Equipment

Support is built around Meta Quest 2, with development PCs and playtesting environments provided as needed.

03

Mentoring by Industry Professionals

Leading professionals work alongside you across game design, UX, technology, visual direction, and business development.

04

PR & Global Marketing

We help bring your game and your story to a global audience through international social media and media partnerships.

05

Store Submission & Global Distribution

From store pages and assets to submission and release planning, we help get your game into players’ hands.

ACCELERATION PATH

From an idea
to a global experience.

  1. 01
    IDEAConceive
  2. 02
    HACKATHONPrototype
  3. 03
    BUILDRefine
  4. 04
    RELEASELaunch
  5. 05
    WORLDGo Global

03 — SCHEDULE

Four monthsto go global.

A four-month journey from the XR hackathon in August to the launch event in December, with continued support through global release.Program details and dates are provisional and subject to change.

PROGRAM ROADMAP

Program roadmap from applications and briefing through hackathon, development camp, production, Demo Day, launch event, and global release
012026.07.27

Program Announcement / Applications Open

0208.06

Program Briefing & Networking Session

BRIEFING ARCHIVE

Watch the program briefing archive.

YOUTUBE ARCHIVEMade in Japan XR Project Briefing Archive | First Theme: Sausage
0308.10

Application Deadline (Document Screening)

ELIGIBILITY

  • We welcome applications from motivated teams and individuals ready to turn ideas into action.
  • You may apply individually. For team applications, we recommend groups of up to around five people.
Go to the program application form ↗
0408.18—20

XR Hackathon

0509.09—12

Intensive Development Camp

0609—12

Game Production & Mentoring

0711.01

Demo Day

0812.11—12

Launch Event

092027.01—02

Global Release Rollout

04 — BASE

From Shibuyato the world.

CREATIVE HUB

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Shibuya Sakura Stage

A base for production, presentations, networking, and launch—an environment where creators can focus on their work and bring it to the industry and the wider world.

404 PARK at 404 Not Found, featuring a large-format display
404 PARK — Shibuya Sakura Stage OFFICIAL FLOOR ↗

05 — COMMUNITY

Creators andthose behind them.

Members

  • MEOWSAGE
  • BiDPa
  • A-PxL
  • Digital Vegetable
  • Gifu University Digital Creation Club
  • Sausage for Sausage
  • Uhaku
  • Coconuts Palm Lab

Staff

Shun Harashima

Shun Harashima

G-SMASH

CEO

Hunter Kitagawa

Hunter Kitagawa

G-SMASH

ex-Meta / ex-Survios

Takeshi Ishikawa

Takeshi Ishikawa

Skeleton Crew Studio / 404 Not Found

Keigo Fujikawa

Keigo Fujikawa

UNIVRS

CEO

Shun Fujikawa

Shun Fujikawa

UNIVRS

CVRO

Shuto Mikami

Shuto Mikami

CharacterBank

CEO

Kenta Iwasaki (Iwaken)

Kenta Iwasaki (Iwaken)

Iwaken Lab

Representative Director

Blake Gross

Blake Gross

DB Creations

CEO

Ingram Mao

Ingram Mao

TechToy

Studio Founder

Oliver Josh

Oliver Josh

Jorgen Games

Director

06 — ARTICLES

Articles & press

  1. 4Gamer.netMedia coverage · Japanese

    Twelve sausage-themed XR games showcased at TGS 2026

  2. 4Gamer.netMedia coverage · Japanese

    Building a global IP around sausages: the project briefing report

  3. PR TIMESPress release · Japanese

    The first theme is sausage: a marketing strategy for a global audience

  4. PR TIMESPress release · Japanese

    Made in Japan XR Project launches to support emerging creators through global release

07 — FAQ

Frequently askedquestions.

Answers to the questions we hear most often. We’ll continue to add more as they come in.

Q.01You describe the program as being for students and emerging creators. Is there an age limit?
A.

We’ve received many questions about age eligibility.

The program is designed primarily with creators aged 35 and under (U35) in mind, but age is not a strict requirement. Above all, we value your drive to take on the challenge of XR.

Applications are open to students, young professionals, and freelancers alike. No prior XR development experience is required, and creators from non-engineering backgrounds are very welcome. Please feel free to apply.

08 — ENTRY

Turn your XRinto a global experience.

Applications are welcome from passionate creators, whether applying individually or as a team.

APPLICATIONS OPEN2026.07.27 MON
Go to the application form ↗Questions about applying →